mDialog, a video-advertising-as-a-service company, has closed a $5 million Series A round of funding led by the BlackBerry Partners Fund.
The company says the investment will be used to expand its offerings across all mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other platforms.
mDialog basically enables broadcasters and operators to ‘deliver TV commercials everywhere’ using their existing ad operations workflow.
mDialog’s Stream Mediation Platform enables its customers to provide both a lean-back TV commercial experience much like with traditional linear broadcast TV, as well as an interactive brand engagement experience on tablets, smartphones and other devices.
“The proliferation of tablets and smartphones, as well as the continued embraced adoption of over-the-top boxes and cord-cutting, has changed the game for television,” says John Albright, co-managing partner with the BlackBerry Partners Fund. “Consumers are no longer tied to one device and their programming will follow them everywhere. Operators, programmers and video publishers all recognize the value a company like mDialog delivers in ushering in this next generation.”
mDialog’s core technology, the Smart Stream™ Video Platform, is used by the largest programmers and service providers in North America and has powered some of the most watched live broadcasts on connected devices. The Smart Stream™ Platform enables Linear, Live and On-Demand ad insertion across connected devices including iPad, iPhone, Apple TV, Android smartphones and tablets, Google TV, Roku, Xbox and Smart TVs.
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