Xobni Rebrands Its Product Smartr, Launches Contact Manager For Android And Gmail

Tuesday, September 27th, 2011

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

smartr-android
smartr-android

Xobni always was a clever name (it’s Inbox backwards), but perhaps it was too clever. Today, the startup that tries to make your email smarter is rebranding its newer products Smartr and launching them out of private beta for Android and Gmail.

These products have been in private beta for several months. The Gmail add-on shows you contextual information about whoever is sending you an email culled from various social networks (Facebook, Twitter, LinkedIn) and company databases. It also shows you your relationship history with that contact, a list of pervious email conversations and related contacts, as well as contact search.

The Android app takes over your address book on your phone and delivers similar functionality. It ranks contacts by importance and how often you communicate with them instead of alphabetically. Since it is all managed in the cloud, it can handle thousands of contacts. Different tabs show you contact details, that contact’s recent social feeds, your relationship history, and other contacts you share in common.

A Smartr iPhone app is also in the works. If you buy a Xobni Pro account, you can sync your contacts across Gmail and your mobile devices.


Company: Xobni
Website: xobni.com
Launch Date: 2006
Funding: $31.8M

Xobni (the word inbox spelled backwards) makes your inbox and address book smarter. First launching to the public in 2008, Xobni, and its’ Smartr product suite, discovers all the people you’ve ever emailed, called or SMS’d, and creates complete and social profiles that are instantly searchable. Profiles include a photo, job title, company details, email history as well as updates from your contacts on LinkedIn, Facebook, and Twitter. Products for Gmail, Android and iPhone are available under...

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