B&N Releasing Two New Nooks This Quarter

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Friday, September 23rd, 2011
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The ninjas at The Digital Reader have uncovered the names of two new Nook Color versions – the Encore, priced at $249, and the Acclaim, priced at $349. The Nook Touch (now called the Nook Smart Touch) will remain $139.

What are these new devices? Nate at The Digital Reader posits that the Smart Touch is a 6-inch Nook Touch while the Encore is a 7-inch Nook Color. Aside from the fact that the Acclaim is also a shuttered games company, we know very little about the new devices. All of these products should hit in Q4 and given Amazon’s race to build an Android reader, they can’t come too soon. The Nook Color and the Nook Touch are both excellent devices but the Color is a bit dated in these days of retina screens and Honeycomb. A strong refresh should keep B&N’s momentum going for the next few months.

I’ve put feelers out but thanks to Nate for his great scoop and read up more on his findings over at the Digital Reader.


Company: Barnes & Noble
Launch Date: 1917
IPO: May 21, 1992, BKS

Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...

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