• Video: Causes Founder Joe Green On The Impact Of f8

    Jason Kincaid

    Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

    Thursday, September 22nd, 2011


    As you may have heard, today Facebook held its fourth f8 developer conference, showcasing an array of new features that represent what Facebook says are the biggest changes to its Platform since it launched in 2007. The changes include a completely redesigned profile and a new Open Graph API that gives third-party applications and sites more flexibility (and eyeballs) than they’ve had before.

    Shortly after the keynote ended, I did a brief interview with Causes founder Joe Green, who outlined which of the features are a big deal for developers, and why they’re so important. Green has extensive experience with Platform — Causes was one of the first developers on Facebook Platform when it first launched, and it was a launch partner for today’s features.

    Green has also written a pair of guest posts this week that go into more detail about Facebook’s major changes — including one on Smart Lists and one on the new Open Graph.

    Note that we did the video via Skype, and while the video feed was a little iffy at times, the audio remains strong throughout.


    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

    → Learn more
    Person: Joe Green
    Companies: FWD.us, Causes, Asana, PubVest

    Joe Green is a Co-Founder of Causes, a popular Facebook application.

    → Learn more