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  • Spotify CEO Daniel Ek On How The New Facebook Music Integration Will Work

    Alexia Tsotsis

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Thursday, September 22nd, 2011

    Before I lost my voice earlier today (yes, that’s me up there asking all those questions, NOT Marge Simpson), I sat down with Spotify CEO Daniel Ek at F8. Ek and I spoke about today’s “launch” of Facebook Music, which wasn’t a music console built on top of Facebook like some had conceived, but rather a partnership built around a dozen music apps — like Rdio, Mog and Iheartradio — through Facebook’s now extended Open Graph.

    In addition to sharing their own and seeing their friends’ music listening activity in the new Facebook News Ticker, users will eventually see and share all music-related activity in a Music Dashboard in the left hand corner of their Facebook profiles, if they or their friends are using a partner app like Spotify. Users can access the “Listen with a friend” feature we reported on yesterday through either feed by hitting the Play button on their friend’s update.

    Responding graciously to my pressing about the rumor I heard that Spotify was to power Facebook’s universal music player, an idea which eventually got scrapped, Ek went on to reveal that, because of the new Facebook integration, Spotify will be removing its invite-only barrier — In addition to giving non-paying users six months of unlimited music listening.

    Okay great, but what if you don’t want your embarrassing musical taste to be broadcast to all your friends via Facebook? Hit up Applications > Spotify (or Rdio or whatever) > App Privacy >  Only Me.

    Because only you need to know that you’ve been listening to that one Kid Cudi song basically on repeat since March.


    Company: Spotify
    Website: spotify.com
    Launch Date: 2006
    Funding: $283M

    Spotify has created a lightweight software application that allows instant listening to specific tracks or albums with virtually no buffering delay. It was launched in the fall of 2008 and had approximately 10 million users by September 2010. Spotify offers streaming music from major and independent record labels including Sony, EMI, Warner Music Group, and Universal. Users download Spotify and then log onto their service enabling the on-demand streaming of music. Music can be browsed by artist, album, record...

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