Exclusive - Right on the heels of Populis acquiring mokono for €8.2 million, the latter completed an acquisition of its own. Mokono over the weekend closed the purchase of German premium blog network Adnation, TechCrunch has learned.
The acquisition adds another 3 million unique monthly visitors to the mokono / Populis network, mostly readers from a number of popular German blogs like Spreeblick.com, BILDblog.de and crackajack.de. Mokono’s network now reaches 17 million unique monthly users. Read more on TechCrunch Europe.