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Mokono, Just Acquired By Populis, Buys German Blog Network Adnation

Robin Wauters

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Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Tuesday, September 20th, 2011
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adnation

Exclusive - Right on the heels of Populis acquiring mokono for €8.2 million, the latter completed an acquisition of its own. Mokono over the weekend closed the purchase of German premium blog network Adnation, TechCrunch has learned.

The acquisition adds another 3 million unique monthly visitors to the mokono / Populis network, mostly readers from a number of popular German blogs like Spreeblick.com, BILDblog.de and crackajack.de. Mokono’s network now reaches 17 million unique monthly users. Read more on TechCrunch Europe.

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