Exclusive - Right on the heels of Populis acquiring mokono for €8.2 million, the latter completed an acquisition of its own. Mokono over the weekend closed the purchase of German premium blog network Adnation, TechCrunch has learned.
The acquisition adds another 3 million unique monthly visitors to the mokono / Populis network, mostly readers from a number of popular German blogs like Spreeblick.com, BILDblog.de and crackajack.de. Mokono’s network now reaches 17 million unique monthly users.
Founded in 2007 by Tanja Haeusler, Johnny Haeusler, Max Winde and Sascha Lobo, Adnation bills itself as the first marketing agency for blogs in Germany.
Terms of the acquisition were not disclosed.