NICE Systems this morning announced that it is to acquire UK company Fizzback for approximately $80 million in cash. Fizzback is backed by Advent Venture Partners, Nauta Capital and TAG.
Fizzback sends consumers requests for feedback relating to a specific interaction or transaction via mobile, web or social media. The feedback is then analyzed by Fizzback to determine a relevant response, and the company subsequently engages the consumer at the point of experience, for example in the contact center, branch, point of sale, mobile app, or on the Web.
Read more over at TechCrunch Europe.
The Fizzback Group are innovators in customer engagement. Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value...
NICE Systems is a provider of Insight from Interactions solutions and value-added services, powered by the convergence of advanced analytics of unstructured multimedia content and transactional data – from telephony, web, email, radio, video, and other data sources.
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