ActivePath, a New York-based developer of interactive email and messaging solutions, has raised $10 million in funding in a Series B round led by Battery Ventures and Gimv, with participation from existing investors, including Genesis Partners.
ActivePath’s technology delivers a push email channel that enables banks, card issuers, ecommerce companies and other email senders to provide customers with real-time and interactive offers.
Scott Tobin from Battery Ventures and Steven Coppens from Gimv will join ActivePath’s Board of Directors in connection to the funding round.
ActivePath, the developer of ActiveMail, creates new opportunities for marketers to send live, fully interactive emails to their customers, allowing them to watch, share, navigate, purchase and much more -from inside the email. The result is relevant and engaging emails that dramatically lift email performance and drive greater customer experience and satisfaction. ActivePath began as PostalGuard in 2007 with the goal of providing financial institutions a way to securely communicate with their customers via email. PostalGuard enabled bank customers to...