Apprupt, which operates a performance network for mobile in-content ads, this morning announced that it has raised more funding from existing backers T-Venture (a subsidiary of Deutsche Telekom), Neuhaus Partners and KfW. The size of the financing round was not disclosed, although the company says it involves a “seven-digit Euro investment”.
The new funding will be used to increase the startup’s headcount in sales, international expansion and to invest in its mobile advertising technology.
apprupt is the mobile advertising expert for Germany, Austria and Switzerland. apprupt provides advertisers value-driven and emotive branding advertising formats for the high-profile promotion of product and brand messages. In addition apprupt offers a suite of performance products to effectively deliver campaigns with performance targets such as the creation of app downloads. Publishers on the other hand can monetarise their mobile presence to its full potential with the help of apprupt’s multi-disciplinary approach of performance and CPM advertising. apprupt was...
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