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Populis Acquires Germany’s Largest Blog Network – mokono – For $11.4 Million

Robin Wauters

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Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, September 15th, 2011
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Online vertical media publisher Populis, which we’ve likened to Europe’s Demand Media or Associated Content in the past, this morning announced that it has acquired Berlin-based mokono, Germany’s largest blog network and and social media advertising specialist.

Populis (formerly GoAdv) paid 8.2 million euros (roughly $11.4 million) for the company, adding 14 million unique monthly users to its network of websites as well as 700,000 registered blogs and writers to its portfolio of media brands, including Blog.co.uk and Blog.de.

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