Chris DeWolfe’s MindJolt Expands Gaming Titles, Seeing Growth In Virtual Goods Revenue

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, September 14th, 2011
mindjolt

MindJolt, the game distribution company that was acquired by MySpace founder and former CEO Chris DeWolfe, is revealing that it will introduce seven additional games this calendar year.

For background, MindJolt recently bought Social Gaming Network and game network Hallpass Media. MindJolt also offers a monetization product called AdJolt, which includes ads and a virtual goods system. Currently, the company is seeing ‘tens of millions’ in revenue and is profitable.

DeWolfe has a clear vision for the company and hasn’t been afraid to shell out cash to help him compete with some of the bigger players like Zynga. MindJolt aims to become a cross-platform game distribution empire, with titles on mobile, web and social platforms.

This year, MindJolt has launched iOS games— Warp Dash, Master Shot, DressUp!-Fashion, and Mini Café. And more games are to come this year.

MindJolt is also revealing that revenues from the sale of virtual goods now makes up nearly a third of the company’s total revenues, which puts it in the millions. Of course, this is a pittance compared to Zynga’s massive revenue from virtual goods, but it’s impressive for the short amount of time MindJolt has been around.

Of course, DeWolfe is going to have to work fast to catch up to Zynga, EA, Disney and some of the other gaming giants who are dominating the space. He says that he plans to acquire more studios, especially for talent.


Company: MindJolt
Website: mindjolt.com
Launch Date: October 2007
Funding: $22M

MindJolt is a social gaming platform that provides game developers of all sizes a way to monetize their games, and access to a massive gaming audience on the world’s most popular social platforms. With more than 20 million unique users across the Web, MindJolt makes it easy for casual and social game developers to bring their games to a massive audience of gamers. MindJolt’s catalogue aggregates more than 1,300 of the most popular casual games on the Web...

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