Today, they’re somewhat changing course, business-wise, henceforth focusing primarily on serving the broad developer community with software development kits (SDKs).
Using their SDKs, iOS and Android app developers can add photo editing features such as cropping, sharpening, red-eye removal, filters and effects and whatnot to their applications. Aviary says support for the iPad is underway, and that its SDK is 100% compatible with the forthcoming iOS 5.
Both the iPhone and the Android SDK are free to use and implement. Developers have the ability to customize the photo editing functionality so it fits their apps’ look and feel.
Aviary is launching its new SDKs with 30+ partners in tow. The company has also made a significant hire, attracting former Microsoft Chief of Staff Paul Murphy to head up its partnership efforts as their new VP of Business Development.
Launch partners include picplz, Minus, Snapr, Fashism, Getaround, Pixable and Fotobabble.