Quest.li: If Life Is A Game, This Is How You Play It

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Monday, September 12th, 2011
Screen Shot 2011-09-12 at 6.22.33 PM

Today at TechCrunch Disrupt, the audience winner was Quest.li. It’s a mobile application that turns real life goals into a game. Founder Danil Kozyatnikov traveled from Siberia to present.

In the game you create different goals that earn you points. For example, Kozyatnikov said that he created a game to make it to TechCrunch Disrupt. Along the way, he had different goals to get Quest.li ready that he had to hit. He did, and that’s why he’s here.

Users create their own tasks, but Kozyatnikov says that eventually he envisions others paying to opt-in to other quests. The winner would take some money in return.

He said that when people compare Quest.li to Foursquare, he doesn’t really understand it. They’re different. They want to apply gaming mechanics to the everyday world, but it hasn’t been done in the right way at all, he said.

“I wanted to build a company that would change the world,” Kozyatnikov continued. He has a team of five back in Russia creating the game. They’ve raised $225,000 so far.

Presentation:

Backstage interview:

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