In addition to everything else going on at TechCrunch this week, we are also gearing up for Disrupt SF, which starts this weekend with the Hackathon followed by the main three-day event Sept 12-14.  And it’s going to be a doozy.  Right now we expect more than 2,000 attendees (there are still a few tickets left).  We’ll be launching 30 new startups onstage in the Startup Battlefield, and another 200 from as far away as India, Poland, Germany, and Korea will be in our Startup Alley.

We’ve been doing rehearsals all week with the Battlefield finalists. The caliber of these startups just keeps improving with every Disrupt. While I can’t tell you much about them until they launch next week, they range from web and mobile to local, entertainment, and enterprise. A few are even trying to disrupt traditional markets like healthcare and farming.

And then there are the speakers.  All I can say is, “Wow.”  Some we’ve already announced, like Vinod Khosla, Mike McCue, Ron Conway, and Peter Thiel.  And Paul Graham from Y Combinator will be conducting Office Hours onstage.   But the agenda is filled with many more great speakers, including John Doerr, Reid Hoffman, Ashton Kutcher, Kevin Rose, and Jeremy Stoppleman.  The full agenda is below.

Monday, September 12th

9:00am – 9:10am
TechCrunch opening remarks

9:10am – 9:40am
Fireside chat with Reid Hoffman, Greylock Partners and LinkedIn

9:40am – 10:00am
Fireside chat with Mike McCue, Flipboard

10:00am – 10:20am
Founder Stories with Andrew Stalbow, Rovio and Tom Conrad, Pandora

10:20am -10:30am
Special product announcement

10:31am – 10:50am
BREAK and BROWSE STARTUP ALLEY

10:51am – 11:00am
Special product announcement

11:00am – 11:30am
Fireside chat with Doug Leone, Sequoia Capital

11:30am – 12:10pm
Office Hours with Paul Graham, Y Combinator

12:10pm – 12:30pm
Fireside chat with Peter Thiel, Founders Fund

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm – 2:15pm
Founder Stories with Dustin Moskovitz, Asana

Startup Battlefield

2:15pm – 3:15pm
Session 1
Expert Judges: Tony Conrad (About.me), Brad Garlinghouse (AOL), Stephen Messer(Cross Commerce Media)

3:15pm – 3:30pm
BREAK and BROWSE STARTUP ALLEY
STARTUP ALLEY AUDIENCE CHOICE VOTING CLOSES @ 3:30 pm

3:30pm – 4:30pm
Session 2
Expert Judges: Aileen Lee (Kleiner, Perkins, Caufield & Byers), Dustin Moskovitz (Asana), Michael Parekh (MPi Capital), Joshua Schachter (Jig)

4:30pm – 4:45pm
BREAK

4:45pm – 5:45pm
Session 3
Expert Judges: Josh Felser (Freestyle Capital), April Underwood (Twitter), Jim Lanzone (CBS Interactive), Michael Marquez (CODE Advisors)

5:45-7:30pm
BROWSE STARTUP ALLEY

End of sessions at entrance to Concourse: RVIP Lounge: Sponsored by uTest

9:00pm-Midnight
After Party hosted by Bridgewater
1015 Folsom
1015 Folsom St
Conference badge required for admission

Tuesday, September 13th

9:00am -9:10am
TechCrunch opening remarks

9:10am -9:20am
Welcome from Mayor Ed Lee, City of San Francisco

9:20am -9:40am
Fireside chat with Vinod Khosla, Khosla Ventures

9:40am – 10:00am
Founder Stories with Seth Goldstein and Billy Chasen, Turntable.fm

10:00am-10:30am
@Venture: Tom Ball, (Austin Ventures), Joe Kraus (Google Ventures), James Slavet
(Greylock Partners), Rich Wong (Accel Partners), Geoge Zachary (Charles River
Ventures)

10:30am – 10:40am
Special product announcement

10:40am- 11:00am
BREAK and BROWSE STARTUP ALLEY

11:00am -11:30am
Fireside chat with Ashton Kutcher, Katalyst Films and angel investor

11:30am-11:45am
Power play with Jim Lanzone, CBS Interactive

11:45am-12:15pm
Introducing The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and
Instagram’s Kevin Systrom

12:15pm -12:30pm
Fireside chat with Kevin Rose, Milk

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm -2:15pm
Power play with Jeremy Stoppelman, Yelp

Startup Battlefield

2:15pm – 3:15pm
Session 4
Expert Judges: John Ham (Ustream), Hilary Mason (Bit.ly), Kevin Rose (Milk), George Zachary (Charles River Ventures)

3:15pm – 3:30pm
BREAK and BROWSE STARTUP ALLEY
STARTUP ALLEY AUDIENCE CHOICE VOTING CLOSES @ 3:30 pm

3:30pm – 4:30pm
Session 5
Expert Judges: Gina Bianchini (Mightybell), Chi-Hua Chien (Kleiner, Perkins, Caufield & Byers), Narendra Rocherolle (Message Bus & The Start Project), Lior
Zorea (Perkins Cole)

4:30pm – 4:45pm
BREAK

4:45pm-5:45pm
Session 6
Expert Judges: Wesley Chan (Google Ventures), Rebekah Cox (Quora), Mark Suster (Launchpad LA), Yossi Vardi (Angel Investor)

5:45pm – 7:30pm
Lean Startup Book Launch and Celebratory Cocktails with Eric Ries

End of sessions at entrance to Concourse: RVIP Lounge: Sponsored by uTest

9:00pm-Midnight
After Party hosted by MailChimp
Roe
651 Howard Street
Conference badge required for admission

Wednesday, September 14th

9:00am – 9:10am
TechCrunch opening remarks

9:10am – 9:30am
The Rise of (Profitable) Open Source Hardware: John Biggs moderates with Joshua
Brandon Myer (Applied Platonics), Steve Hodges (Microsoft Research), Luke Soules
(iFixIt.com) and Eric Wilhelm (Instructables)

9:30am -10:10am
Imagine K12’s class of startup launch presentations, hosted by education incubator
co-founder Geoff Ralston

10:10am – 10:30am
Fireside chat with John Doerr, Kleiner, Perkins, Caufield & Byers

10:30 am- 10:45am
Power play with Gokul Rajaram, Facebook Ads

10:45am-11:00am
BREAK and BROWSE STARTUP ALLEY

11:00am – 11:20am
Fireside chat with Mike Schroepfer, Facebook

11:20am -11:35am
Founder Stories with Kevin O’Connor, FindTheBest

11:35am -11:45am
Special Product Announcement

11:45am -12:30pm
@Angels: Ron Conway (SV Angel), Jeff Clavier (Softech VC), Josh Felser (Freestyle
Capital), Dave McClure (500 Startups), Shervin Pishevar (Menlo Ventures), Aydin Senkut (Felicis Ventures)

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm – 2:15pm
Power play with Matt Cohler, Benchmark Capital

2:15pm – 2:30pm
Power play with Hadi Partovi, founder and investor

2:30pm – 2:40pm
Hackathon Highlights

2:40pm – 2:55pm
News from our Startup Battlefield Alumni: Badgeville, Qwiki, Miso Media, Sonar and
GetAround

2:55pm -3:15pm
Fireside chat with Marissa Mayer, Google

3:15pm – 3:30pm
BREAK and BROWSE STARTUP ALLEY

3:30pm – 5:30pm
Startup Battlefield Semifinals

Expert Judges: Roelof Botha (Sequoia Capital), Matt Cohler (Benchmark Capital), Ron
Conway (SV Angel), Marissa Mayer (Google), Hadi Partovi (founder and investor)

5:30pm – 7:00pm
Cocktail reception in Startup Alley, hosted by Motorola Mobility Ventures

7:00pm – 7:30pm
Closing Awards Ceremony hosted by NEA
Fireside chat with Elon Musk, Tesla Motors and Spacex
Passing of the Disrupt Cup by GetAround, Startup Battlefield Winner NYC2011

9:00pm-Midnight
After Party Hosted by Mindjet
Mighty
118 Utah Street
Conference badge required for admission