Eink’s Screens Explained With A Snowglobe

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, September 6th, 2011
nowyouknow

Your Kindle doesn’t have to be mystery. Electronic paper technology is a rather simple concept as shown by the video after the jump. Voltage toggles so-called microparticles between white and black pigments. Different levels allow for the shades of gray. That’s it, friend.

The video comes IFA where Sriram Peruvemba, Eink’s Chief Marketing Officer, offers the simplified explanation along with showing off some future Eink products and proof of concepts. Eink’s products are here to stay so you might as well understand how they work.

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