In, according to Bloomberg, “anticipation of supply bottlenecks,” Deutsche Telekom aka T-Mobile is offering pre-order coupons to folks who call in asking for the next iPhone, whatever it may be.
The move is quite clever: customers won’t have to stand in line, DT is promised a huge rush of sales during the post summer holiday slump, and it allows anti-fanboys to crow about the iSchafe on this gloriously slow federal holiday. Win-win-win.
Stunt or actual effort to prevent “bottlenecks?” You decide.