Deutsche Telekom Is Offering Pre-Orders For A Nebulous, Unnamed Apple Phone

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Monday, September 5th, 2011
deutsche-telekom

In, according to Bloomberg, “anticipation of supply bottlenecks,” Deutsche Telekom aka T-Mobile is offering pre-order coupons to folks who call in asking for the next iPhone, whatever it may be.

The move is quite clever: customers won’t have to stand in line, DT is promised a huge rush of sales during the post summer holiday slump, and it allows anti-fanboys to crow about the iSchafe on this gloriously slow federal holiday. Win-win-win.

Stunt or actual effort to prevent “bottlenecks?” You decide.

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