With more than 600,000 apps available for an estimated 350 million Apple and Android mobile devices, it’s not difficult to see how mobile app advertising could soon eclipse online display advertising. In fact, app analytics company Flurry put this chart together to show how mobile app inventory is growing so fast that it could absorb all of the money spent on online display ads by the end of the year. Now, just because there is enough mobile app ad inventory to absorb that spending doesn’t mean it will, but the chart does show the potential of mobile app advertising.
How did Flurry come up with these numbers? → Read More
The Walkman brand has taken a beating over the last decade or so. The culprit, of course, is the iPod, and while other players do sell perfectly well all over the world (Apple’s reach isn’t always good enough), Sony, Creative, and iRiver just aren’t the powerhouses they used to be in the portable audio sector.
Sony’s looking to get back into the game, and is demoing a prototype Android-based media player at IFA. While I’d love nothing more than real competition in the player space, I don’t quite see this thing taking off. → Read More
If you’ve visited TechCrunch on your mobile you know it’s been a generic experience…until now. With the introduction of our new look and snazzy/abominable logo it was time for something better: the all-new TechCrunch.com mobile site. The AOL Mobile web team have done a great job adapting our desktop experience for a plethora of small screens. And when I say a plethora I’m not kidding: iPhone and Android (of course) but also BlackBerry, webOS and feature phones.
It’s lean, it’s mean, it’s a no-nonsense TechCrunch in your pocket. But it’s also the complete experience: not just articles but video, comments, and more. Tap the menu button to get at categories and hot topics. It’s perfect for getting your fix of tech news while waiting for the train. → Read More
It seems Sarah wasn’t kidding about working right up until she gives birth. In this week’s positively-last-before-the-birth episode of Why Is This News?, Sarah and Paul are prompted by the ongoing reports of Dropbox’s mega funding to talk about valuations.
The typical outrage is over whether a company like Dropbox is “worth” $4 billion, but as we argue, that’s misses the point. Venture backed valuations are always a function of a company’s promise and how much demand there is to invest, not what a company is worth right now.
But there are reasons to worry about companies getting into valuation traps as the price tags get significantly over the $1 billion level. → Read More
Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming current trends continue.
The best way to visualize this trend, is with the chart Flurry provides. → Read More
“It’s not about who makes them first, but who makes them better.” That’s how Sony’s Sir Howard Stringer announced his upcoming tablets. Zing.
Meet the S and P, everyone. Sony just took the wraps off its first generation Android tablets a few moments ago at its 2011 IFA press event. But, as with most non-Apple product launches these days, there isn’t much to report since Sony used teasers and planted leaks over the last few months to generate buzz, which in turn, makes today’s announcement a tad anticlimactic. → Read More