Exclusive - Woozworld, a developer of a social game / virtual world for tweens (kids aged 9-14, more specifically), has raised $6 million in new funding from Telesystem and iNovia Capital along with unnamed angel investors. In addition, Bernard Gershon, former general manager and senior vice president of Disney, has joined the startup’s board.
The capital will be used to expand Woozworld’s services to include mobile platforms and boost its marketing efforts to grow reach.
Woozworld essentially offers an online, user-generated social platform, where tweens build entire worlds to engage with their peers, build virtual businesses or set up restaurants, hotels and games as they choose.
To date, the company has registered more than 7 million avatars, and more than 14 million virtual spaces were created in 18 months. Woozworld is growing liked a weed, too: its user base has more than tripled over the last six months.
Woozworld says it currently receives more than 15 million monthly unique visitors from over 180 countries, and logs more than 76 million monthly page views
Gershon, who is joining Woozworld’s board of advisors, is considered a pioneer of streaming media and currently the president of GershonMedia, a digital media strategy practice.
He was also the Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, atThe Walt Disney Company.