InsideView, a service that mashes up social data for enterprises to increase sales productivity, is launching a new product today—CRM+.
InsideView, which has raised $37 million in funding, crawls through more than 20,000 web sites, social networks and databases including Twitter, Facebook, Reuters, and SEC filings, to give businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients.
InsideView’s CRM+ basically brings all this social intelligence to the CRM, within workers’ process flow in their existing CRM platform. It basically brings social data to all CRM users (marketing, operations, customer service, etc.), not just sales.
As Gartner reported this morning, the social CRM market is expected to reach $1 billion by year-end 2012, so clearly there is increasing demand for CRM products that leverage social actions and data.