Android and Apple together now account for nearly 70 percent of smartphone subscribers in the U.S., according to new estimates for July put out today by comScore. Android phones command nearly 42 percent market share, while Apple’s iPhone grew slightly to capture 27 percent. Android is growing faster, up 5.4 percent from April and up 1.7 percent from June, whereas Apple’s share is up 1 percent for the three-month period and 0.4 percent fro the previous month.
The two smartphone powers keep taking share from RIM’s Blackberry, Microsoft, and Symbian. Blackberry took the biggest hit, down 4 points since April, 2011 to 21.7 percent. Microsoft’s mobile OS share is down 1 percent to 5.7 percent of U.S. smartphone subscribers. And Symbian is barely hanging onto 1.9 percent share in the U.S.
In terms of how people are using their smartphones, text messaging still tops the activities with 70 percent of subscribers stating that they use their phones to text. Browsing and downloading apps come in next with about 41 percent of users doing those activities, which kind of makes you wonder what the other 60 percent are doing with their smartphones. People, these are like computers. Please use them accordingly. That means open those browsers and download some apps! Otherwise, get a flip phone.
|Top Smartphone Platforms
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
|Share (%) of Smartphone Subscribers|
|Total Smartphone Subscribers||100.0%||100.0%||N/A|
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
iOS is Apple’s operating system for their mobile devices. It debuted in 2007 with the release of the first iPhone, but has since been extended for use with the iPod touch, iPad, and Apple TV. iOS’ user interface relies on users’ direct manipulation of the product screen with multi-touch gestures, including swipes, pinches, taps, and reverse pinches.
“comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that...