Enterprise social networking platform Yammer is expanding the reach of its network today, launching Yammer Connect. The new plug-ins allows users to bring their Yammer identity to other business applications and an Embed feature enables companies to embed Yammer feeds into their intranet or other apps.
Using ‘Yammer Embed’, companies can actually add Yammer’s conversations and realtime feeds into other business apps where employees spend their time, such as company intranets or content management systems. Yammer Embed lets employees view, post and reply to messages in the context of their work without having to navigate to a separate application.
Yammer also recently added support for in-line videos within news feeds and badges to its communications application. Expanding the reach of Yammer to third-apps is yet another way that the company can become the Facebook for the Enterprise.