Blue For Facebook Sure Looks Like Color’s Next Hue

Wednesday, August 24th, 2011

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

Screen Shot 2011-08-24 at 2.57.34 PM
Screen Shot 2011-08-24 at 2.57.34 PM

Sometimes the need to test outweighs the need for total secrecy. I’m going to assume Color CEO Bill Nguyen shares that belief. The past two days his Facebook stream has been filled with some seemingly bland pictures. But they’re not bland — they’re test pictures. And they’re sent from a new app called “Blue”.

I don’t know much about the app itself, but I was able to dig up a little bit of information — including the logo above. Judging from the name alone, I think it would be pretty safe to assume that this is at least one of the new projects the Color Labs team is working on after Color itself fizzled out.

And there’s a bit more hinting at this being Color’s next project — namely that many of the developers listed on the Blue app Facebook page work at Color (and a number work at Apple as well, where Nguyen worked prior to Color Labs). The app currently has 29 monthly active users listed.

A bit more: it appears that they settled on the “Blue” name recently after using the codename “TestJckJck” (seriously) for several weeks. You can find that Facebook app here, again with several Color/Apple people as developers.

Nguyen has been testing TestJckJck on his own profile for some time now. Blue certainly has a better ring to it.

My guess right now is that Blue is a new mobile app with deep ties into Facebook Photos. That’s interesting since Facebook may be working on their own stand-alone app in that regard. Earlier today, Nick Bilton reported that Facebook was readying a range of photo filters to use in a mobile app. This may all be related somehow.

One more thing: the URL for Blue for Facebook contains “bluecolor”.

Update: We’ve since confirmed with multiple sources that Blue will indeed be Color’s next app.


Company: Color Labs
Website: color.com
Launch Date: 2010
Funding: $41M

Color is a social app for photos. You take photos and then the photos appear on the fly with other photos in your vicinity. You get to see the photos your friends are taking as well as other people within 100 feet of your photo. The app will group photos based on who your friends are so you are more likely to see photos that you are interested in. The service is available on Android or iPhone.

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