Canon Unveils New Line Of PowerShot Digital Cameras

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Nothing goes better with back-to-school clothes than a nice little point-and-shoot. Thus, Canon’s timing couldn’t be any better. Today the new PowerShot digital cameras are making their debut, and from the looks of it, Canon has its bases covered.

We have three new models: the PowerShot SX150 IS, PowerShot Elph 510 HS, and the PowerShot Elph 310 HS. Most impressive by a mile is the Elph 510 HS, which Canon is describing as “the thinnest digital camera in the world (with 12x optical zoom and a 28mm wide-angle lens).” A bold statement, but the 510 HS seems to be bringing it.

Features shared by all three shooters:

  • Intelligent IS: an image stabilization system that automatically determines the proper shooting mode based on conditions
  • Smart Auto: automatically selects the correct setting based on 32 predetermined shooting scenes (only 21 for video capture)
  • Speaking of… All three cameras record HD video
  • iFrame compatability

These bad boys range between $250 and $350, come in all shapes and sizes, and color options galore (at least for the little guy.) Let’s take a look, shall we?

Canon PowerShot ELPH 510 HS

This is undoubtedly the looker of the trio: a super slim design, touchscreen LCD display, and 1080p video capture. Yep, all the bells and whistles accounted for. Here are the full specs:

  • 12.1 CMOS sensor with 12x optical zoom
  • 28mm wide-angle lens
  • Canon’s HS System: combines a 12.1-megapixel CMOS sensor and a DIGIC 4 Image processor to maintain high quality photos in low-light settings (also on the 310 HS)
  • 1080p HD video capture
  • High-Speed Burst mode: 7.8 fps
  • 3.2-inch LCD touch display
  • Touch Shutter: tap to focus, release to snap a pic
  • Colors: Black, Red, and Silver
  • MSRP: $349.99
  • Available in “the beginning of October”

Canon PowerShot ELPH 310 HS

Next up, we have the 510 HS’s little brother, the Elph 310 HS. This is the cheaper of the Elph models and with the color options, I’m betting it’ll end up in the hands of many a teenager. Full specs:

  • 12.1-megapixel CMOS sensor with 8x optical zoom
  • 28mm wide-angle lens
  • Canon’s HS System
  • 1080p Full HD video capture
  • High-Speed Burst mode: 8.7 fps
  • 3-inch LCD
  • Colors galore: Purple, Blue, Pink, Green, and Silver
  • MRSP: $259.99
  • Available “in the beginning of October”

Canon PowerShot SX150 IS

Last, but not least (but also kind of least because it’s the cheapest of the three), we have the PowerShot SX 150 IS. Take a look at the specs:

  • 12x optical zoom
  • 28mm wide-angle lens
  • 720p HD
  • Manual-shooting capabilities (aperture and shutter priority)
  • 3-inch LCD screen
  • Colors: Black and Red
  • MSRP: $249.99
  • Available “in the beginning of September”