fujifilm x10
X10
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Rumor: The Fujifilm X10 Announcement Coming Soon, Should Pack Retro Hotness For $599

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The Fujufilm X100 (pictured) is quietly becoming a favorite among the photography nerds thanks to its capable sensor, fair price and oh-so-hawt retro digs. But even though the price is fully justified by its performance, it’s out of reach of some aspiring shooters. No worries. The Fujifilm X10 is set to be announced within the coming weeks and should hit at a lot lower price point.

Fujifilm hasn’t made any of the following specs official, but the Spanish website Quesabesde independently confirmed the X10’s previous rumors. The smaller camera is said to have a 2/3″ sensor, which, as PhotoRumors notes, is smaller than those found in Micro Four Thirds cameras but bigger than in the competing Canon G12. Also like the G12, the X10 is said to drop with a $599 MSRP and feature a 4x zoom lens with a F/2.0 aperture.

The X10. or X50 in some markets, will likely shake up the prosumer space as long as Fujifilm wraps it in the same sort of sex appeal that made the X100 an instant hit.