comScore’s July traffic numbers are out and similar to June’s findings, Facebook and Twitter both saw record traffic in terms of U.S. unique visitors in the month. In July, Facebook saw a whopping 162 million unique visitors, compared to 160.8 million unique vistors in June, and 157.2 million uniques in May.
Twitter also posted record traffic in its five year history; with 32.8 million unique U.S. visitors in July, up from 30.6 million unique visitors in June, and 27 million unique vistors in May. As we’ve noted in the past, the steady increase in traffic is a big deal for Twitter, which splits traffic between its own mobile clients and the many third-party clients that are used to access the network. And Twitter just completed the switch from the old web interface to its redesigned, feature-rich web app.
LinkedIn, which saw a traffic spike post-IPO, dipped slightly in terms of unique U.S. visitors in July, seeing 32.5 million unique visitors in the month compared to 33.9 million unique visitors in June. MySpace continued to bleed traffic, with 32.8 million unique visitors in July (tied with Twitter), down from 33 million in June.
While we once thought that Facebook and Twitter would duel it out for users and traffic, clearly that’s not the case anymore. Facebook’s U.S. traffic is five-fold to Twitter visitors. Twitter isn’t ‘killing’ Facebook, or vice versa, as Twitter is still growing in terms of traffic.
But with the new kid on the block, Google+ steadily gaining users, it should be interesting to see if the search giant’s social network will reach Twitter’s traffic. Already there are signs that Google+ traffic is slowing, but it’s still early and that could change.
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