Snapsort, until today known a popular camera recommendation site, has raised $500K from undisclosed investors to expand its algorithmic product recommendation technology to other verticals, starting with cars at Carsort.com and phones at Geekaphone.com.
Snapsort co-founder Christopher Reid compares Snapsort’s technology to Factual and Metaweb, but tells me that its data is much cleaner than the former and richer than the later. Snapsort.com, previously in stealth mode, has over 5 million monthly pageviews, with an average site time of 4 minutes and an average conversion rate of 10% for US visitors according to Reid. It took Reid and the three people on his team a year to build.
Snapsort, Carsort and Geekaphone scrape data daily from sources including retailers, manufacturers and aggregate reviews. On a Snapsort site user can discover products based on drill down criteria like price, model and make through a user-friendly interface.
“We’re more like the friendly knowledgable geek you trust for all your gadget advice, less like the list of products on the Best Buy website that you can’t freaking differentiate,” Reid explains, referring to Snapsort’s human friendly ambitions.
The company plans on being in 20 verticals by the end of the year and has its sights set on dominating product recommendation for electronics, entertainment, travel and parenting. “We want to provide advice on everything,” Reid says.
Snapsort provides instant and personalized camera recommendations unavailable anywhere else. Compare, review, round up and learn about cameras in one place, every camera any way you want to look at them. Figuring out what to buy doesn’t have to be a pain any more, no more searching or wondering if your missing something, no more having to piece together the purchasing landscape. Just start browsing our site and we’ll help you understand completely your options and the techno jargo behind...
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