With a name like Pineapple and a trade dress that looks like an iPod Nano with the clip cut off, you can tell the gents behind Pineapple watches aren’t very well-versed on trademark law. But lets, for a moment, pretend it won’t be a problem.

These watches come in seven colors and guys are inexplicably taking pre-orders on Paypal. Why they don’t use Kickstarter is beyond me. However, the styling is quite stark and nice and they cost about $90. The pair making these is based in Montreux, Switzerland.

A clever quartz watch for less than a Benjamin? Good enough for me.

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