Nielsen has found that Android users tend to spend over an hour a day on their phones. Sixty-seven percent of their time is spent “working” with apps while the rest is spent on the mobile web. Forty-three percent of those apps are top 10 Market apps while the top 50 apps are used 61 percent of the time. The rest of the apps – all 250,000 of them – are used the rest of the time.
The stats come in advance of Neilsen’s free webinar, to be held on September 15.
Nielsen will also release the browsing/app habits of iPhone users, a potentially interesting metric to assess the uptake of mobile web apps vs. the native variety.
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