Yep. Angry Birds are officially in the public consciousness. It’s part of the world’s culture now. Nothing proves that more than these official Angry Birds mooncakes. There’s simply no escaping the onslaught of flying birds — even though the game is tired and played-out.
The likely tasty pies are part of Rovio’s new merchandise announced for the Chinese Mid-Autumn Festival. The gaming company also unveiled a Chinese-themed update to Angry Birds Seasons a few weeks back. But who cares about an app, right? Moon pies are the bigger story.
These treats sell in pairs for $38 HKD (around $4.90) and seem to come in a fun tote bag! What a deal! Unfortunately they seem to be sold only at a Angry Birds/Rovio store in China. They might even be only available during the festival. I’m just concerned that these moon pies, since they’re, you know, mooncakes, won’t be effective pig killers.
Rovio is an entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.