• Angry Birds Now Available In Creamy And Not-So-Deadly MooncakeForm

    Matt Burns

    Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

    Monday, August 15th, 2011
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    Yep. Angry Birds are officially in the public consciousness. It’s part of the world’s culture now. Nothing proves that more than these official Angry Birds mooncakes. There’s simply no escaping the onslaught of flying birds — even though the game is tired and played-out.

    The likely tasty pies are part of Rovio’s new merchandise announced for the Chinese Mid-Autumn Festival. The gaming company also unveiled a Chinese-themed update to Angry Birds Seasons a few weeks back. But who cares about an app, right? Moon pies are the bigger story.


    These treats sell in pairs for $38 HKD (around $4.90) and seem to come in a fun tote bag! What a deal! Unfortunately they seem to be sold only at a Angry Birds/Rovio store in China. They might even be only available during the festival. I’m just concerned that these moon pies, since they’re, you know, mooncakes, won’t be effective pig killers.


    Website: rovio.com
    Launch Date: 2003
    Funding: $42M

    Rovio is an entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.

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