newnewtwitter

NewNewTwitter Continues: Twitter Profile Mentions Rolling Out To All

Next Story

SeatGeek Redesigns Its Ticket Marketplace, Launches Sponsor Platform

Hot on the heels of their big Activity update yesterday, Twitter is keeping the features coming. Today brings a smaller one, but one that’s nonetheless useful: a profile mention box.

First noticed by Mashable in very limited test about a month ago, this feature now appears to be rolling out to all users. Right now, it looks like users with a smaller number of followers are getting it first, and it’s spreading to those with higher follower counts.

The feature is straightforward, and quite frankly, it’s surprising Twitter didn’t have this a long time ago. It places a Tweet box on users’ profile pages so you can direct Tweets at them right from those pages (without having to jump back to the main Twitter.com page or reply to a specific Tweet that user sent). The box features grayed-out text that reads: “Tweet to @USERNAME”. When you click in the box, that text is replaced by a pre-populated @USERNAME intro, after which you type to that user.

Yes, this is a bit like what Facebook has done forever in order to write on someone’s Wall. Of course, unlike a Facebook Wall, your Tweet won’t appear on another users’ profile page, it will simply go into the main Tweet stream.

I suspect Twitter is testing several other little tweaks such as this one, all in the name of engagement. That seems to be the main theme of NewNewTwitter. Yes, I just called it that.