Klout, a startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, and most recently Foursquare, is adding more services today, totaling 10 different ways to measure your social influence on the web. Klout is adding five new networks—Blogger, Tumblr, Flickr, Instagram and Last.fm, allowing Klout users to add their influence on these networks to their Klout score.
For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. On Twitter, Klout’s influence score is based on a user’s ability to drive action through Tweets, Retweets and more. On Facebook, Klout will examine how conversations and content generate interest and engagement, via likes, comments, and more, from the network’s nearly 700 million users.
While Klout hasn’t given specifics on how these new services are factoring into your score, you can make assumptions based on each individual network. For LinkedIn, Klout could be evaluating your number of connections, and updated on the site. And presumably, your Foursquare Klout is based on how often you check in, how many mayorships you’ve earned, and more.
For Instagram, measurement could be how many likes you have on your pictures. Flickr could also use the same metric. Last.fm is an interesting addition, considering its the first music-based service that Klout has added. Perhaps a Spotify integration will come coon?
Users can choose connect their accounts to their Klout score in their profile. Klout says that connecting an account wil never lower your score, but it may increase the score.
And not to be forgotten, Klout should be adding Google+ as a measurement metric soon.
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.
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