Webtrends Buys Media Temple-Backed Realtime Analytics Firm Reinvigorate

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, August 8th, 2011
reinv

Mobile and Web analytics firm Webtrends this morning announced that it has acquired real-time analytics company Reinvigorate, a portfolio company of Media Temple‘s investment arm.

Financial terms of the acquisition were not disclosed.

The acquisition of Reinvigorate adds real-time analytics expertise to Webtrends’ offering of mobile, social and Web analytics and engagement solutions.

In addition, Webtrends says, Reinvigorate’s solution brings new data visualization technologies such as heat maps, link maps and visitor path analysis to its analytics solution portfolio. The company adds that the Reinvigorate solution will continue to be offered to existing customers.

Media Temple Ventures is the ‘innovation and investment group’ of web hosting and virtualization solutions company Media Temple – its portfolio also includes Virb.com, MobileRoadie.com and Krop.com.

Alternative real-time analytics providers include Chartbeat, Woopra, Clicky and Mixpanel.


Company: Reinvigorate
Website: reinvigorate.net

Reinvigorate is a unique, real-time web analytics system leveraging some of today’s most advanced open-source technology to give you the best-looking and easiest to use analytics platform available.

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Company: Webtrends
Website: webtrends.com
Launch Date: 1993

Webtrends founded the web analytics industry in 1993. Today, their leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations.

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Company: Media Temple
Website: mediatemple.net
Launch Date: 1998
Funding: $15M

(mt) Media Temple, Inc. is a web hosting and virtualization service provider headquartered in Los Angeles, California. Since 1998, the company has provided businesses around the world with reliable, professional-class services to host websites, email, business applications, and other rich Internet content. The team is comprised of 180+ incredibly smart and friendly employees who help create an award-winning culture. (mt) is an always-on company (24/7/365) with a U.S. based support department serving customers in over 60+ countries. The company offers...

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