Mobile and Web analytics firm Webtrends this morning announced that it has acquired real-time analytics company Reinvigorate, a portfolio company of Media Temple‘s investment arm.
Financial terms of the acquisition were not disclosed.
The acquisition of Reinvigorate adds real-time analytics expertise to Webtrends’ offering of mobile, social and Web analytics and engagement solutions.
In addition, Webtrends says, Reinvigorate’s solution brings new data visualization technologies such as heat maps, link maps and visitor path analysis to its analytics solution portfolio. The company adds that the Reinvigorate solution will continue to be offered to existing customers.
Media Temple Ventures is the ‘innovation and investment group’ of web hosting and virtualization solutions company Media Temple – its portfolio also includes Virb.com, MobileRoadie.com and Krop.com.
Alternative real-time analytics providers include Chartbeat, Woopra, Clicky and Mixpanel.
Reinvigorate is a unique, real-time web analytics system leveraging some of today’s most advanced open-source technology to give you the best-looking and easiest to use analytics platform available.
Webtrends founded the web analytics industry in 1993. Today, their leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations.
(mt) Media Temple, Inc. is an industry-leading, privately held, profitable web hosting and software application services company based in California. Since 1998, the company has provided businesses worldwide with reliable, professional-class network environments to host websites, email, business applications, and other rich media content. We are a friendly, accessible group of “technology agnostic†engineers, support professionals, and business developers focused on the continued financial success of the company while adding value to customers.
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