E-Commerce Platform For Retailers Plimus Acquired By PE Firm For $115 Million

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, August 8th, 2011
plimus

Plimus, a company that provides a SaaS to power e-commerce for retailers, has been acquired by private equity firm Great Hill Partners For $115 million. Plimus has previously raised $18 million from Susquehanna Growth Equity.

Plimus builds and manages online businesses for thousands of software publishers, Web hosting companies and online retailers. A business can choose Plimus hosted application that spans the entire e-Commerce lifecycle, or it can deploy the a ‘Plimus Buy Anyware’ API which allows retailers to integrate the technology with existing solutions.

Using Plimus’ software, retailers can deliver newsletters to customers, coupons and promotions, realtime reporting, live chat and more. Plimus has a user base of more than 6,500 small to medium size business and enterprises worldwide.

Plimus competitor BigCommerce just raised $15 million in new funding.


Company: BlueSnap, Inc.
Website: bluesnap.com
Launch Date: March 15, 2002
Funding: $18M

Plimus started with a simple idea when it launched in 2001 - help companies grow their e-Business through an efficient, flexible and cost-effective e-Commerce backbone. E-Commerce Platform For Retailers Plimus Acquired By PE Firm For $115 Million

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