With the iPhone and other smartphones gradually becoming the default point and shoot cameras we always have with us, photo apps have exploded.

One wonders how another startup could possibly come up with yet another app and hope to succeed. However, hot Berlin startup EyeEm, thinks it might just have stumbled up on a new approach, missed by the likes of Instagram and others: the content of the photos.

Now live on the iOS App Store and Android Marketplace after a beta trial with over 5,000 users, EyeEm is a smartphone camera and photo sharing app which monitors its users’ tastes in photography and uses the data to recommend albums of similar photos of friends and like-minded people. EyeEm has also raised an undisclosed amount of seed funding from Passion Capital, Wellington Partners and well known Berlin angel investor Christophe Maire, who is also the company’s executive chairman.

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