When it comes to smartphones in the U.S., Android and Apple keep growing at the expense of other mobile platforms like RIM, Windows Phone, and Nokia’s Symbian. The latest mobile subscriber numbers are out from comScore. Android leads the pack with 40 percent market share of U.S. smartphone subscribers as of June, 2011, up 5.4 percent from March, 2011.
Android is also widening the gap compared to Apple, which ended the period with 26.6 percent share. But Apple did grow 1.1 percent from March, whereas RIM (23.4 percent), Microsoft (5.8 percent), and Symbian (2.0 percent) all lost share.
Apple’s share did not budge compared to May, 2011, but Android gained 2 points in share in just one month. It definitely is showing momentum, according to this set of data. Expect to see this trend continue until a new iPhone comes out, perhaps in September. Raise your hands if you are waiting for it to come out before you buy your next phone.
| Top Smartphone Platforms 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
|||
| Share (%) of Smartphone Subscribers | |||
| Mar-11 | Jun-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 34.7% | 40.1% | 5.4 | |
| Apple | 25.5% | 26.6% | 1.1 |
| RIM | 27.1% | 23.4% | -3.7 |
| Microsoft | 7.5% | 5.8% | -1.7 |
| Symbian | 2.3% | 2.0% | -0.3 |
“comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that...
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
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