Facebook has confirmed to us that Mark Zuckerberg’s sister Randi Zuckerberg will be leaving Facebook to start her own social media consulting company RtoZMedia.
The other Zuckerberg had spent six years at Facebook, becoming Director of Marketing in 2009 and leading the company’s Facebook Live programs among other social media-ey initiatives.
ATD has her resignation letter addressed to Sheryl Sandberg and I’m assuming PR VP Elliot Schrage. Meanwhile, I haven’t yet persuaded anyone at Facebook to give me a heads up on whom might replace her as Marketing honcho (I’m hearing it will be an external hire) so I’m just going to post this video of RaZu singing “Valley Freude” in 2005 — before she was a star — and also that iconic pic of her hugging Mike at The Crunchies in 2009.
Both these moments represent the blithe irreverence that I love about our industry (And “Valley Freude” is surprisingly still relevant).
Here’s her Facebook status update about the job change. I’ll update this post if I stumble across any more info.
Facebook is the world’s largest social network, with over 1.1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
Randi Zuckerberg managed marketing initiatives at Facebook, where she led the company’s US election and international politics strategy, as well as pioneered several large media partnerships. Included in The Hollywood Reporter’s 2008 Digital Power List, Randi has led projects ranging from the ABC News/Facebook Presidential Debates to the CNN/Facebook Inauguration Day Partnership and Comcast’s Facebook Diaries. Randi is a graduate of Harvard University and has a passion for Italian opera and Broadway showtunes. She is also the sister...
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