Time Inc. Announces Plans To Offer Tablet Apps For All Its 21 U.S. Titles In 2011

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Time Inc. this morning announced that every one of its 21 U.S. titles, including Entertainment Weekly and Instyle, will be available as tablet editions by the end of this year.

Time Inc. says this will make it the first major U.S. magazine publisher to make its entire portfolio available on all leading tablet platforms, with products designed specifically for this particular category of personal computers.

In addition, the company says it has reached an agreement with Barnes & Noble to sell digital subscriptions and single-copy issues of four of its most popular titles on the NOOK Color starting later this month, with the rest of the portfolio to follow by the end of 2011.

To date, Time Inc. says its digital magazine and other content apps such as Time, Sports Illustrated, People and Fortune have been downloaded more than 11 million times. The publishers says it has also sold more than 600,000 digital single copies of the aforementioned four titles.

Time Inc. offers apps for the iPad, Android tablets, the HP TouchPad and Next Issue Media’s store.

Interestingly, each of Time Inc.’s (28 million) print subscribers will have the option to upgrade their subscription to include the digital edition at no additional charge.

The company has introduced such an “All Access” subscription plan for Sports Illustrated in February 2011, and recently for TIME Magazine content.