Consisting of all-woman team, Caroline Howes, Daniela Neumann and Jude Ower, PlayMob is creating a marketplace allowing charities to place virtual goods and characters into social games, while allowing developers to entice users to get used to the idea of pay for virtual goods by donating to charity. It’s actually an incredibly good idea, and while creating a win for both parties, could develop further into a powerhouse brokerage business.
Charities get to reduce the costs of fundraising while increasing engagement by getting in front of mass audiences online. This is smart, since spikes in charitiable giving are not sustainable. How many requests for JustGiving handouts have you had? Exactly people have philanthropy fatigue. ‘Little and often’ is better, and it maps perfectly to the purchase of virtual goods. → Read More
Big old creaking training companies like Outstart typically deliver programmes into corporates typically deliver “Learning Management Software (LMS)” via actual boxes and desktop application. This is a market ripe for disruption via the web and mobile.
Hubflow delivers training courses straight to mobile devices in a snackable form so remote workers can learn on the go.
It already has clients like TKMaxx and traction through direct sales efforts and licensed resellers, and is being evaluated by companies including GlaxoSmithKline, KPMG, Volvo, BT, Homebase/Argos and LloydsTSB. It has 4 licensed resellers and 5 paying clients. The business is cashflow positive and is in the process of employing its first staff members but plans to raise cash to go faster and take over the space. → Read More
Springboard Startups:There has been an explosion of browsers across first the web now smartphones and soon TVs. This is a problem. It’s going to get harder for companies to test applications across these platforms. Currently companies are dependent on customers complaining in order to identity problems with their site. With this reliance on user feedback, companies are losing revenue to competitors without even realising. Ideally they’d fix the issues before users complain. And while usually you can tell someone dropped off a site, but you can’t tell why.
So MaydayHQ is out to alert companies when users have problems with a site, and tell them why. → Read More
Springboard is a UK-based accelerator programme for startups. Today is their investor day, which we’re covering. 10 teams are pitching to investors, mentors and colleagues in Cambridge. The first is Adwings.
SpringBoard Startups: Adwings bills itself as a one stop advertising destination that lets advertisers plan, book and track advertising across various media channels, from print to digital media, from mobile to outdoor, and even video (TV to YouTube).
The startup is building a platform for campaign planning, cross media booking, creative and campaign tracking statistics. Quite a tall order, and unfortunately it’s not the only player looking to do similar things. But, the Lithuanian team has had success in their home country, aggregating media from 95% of the country’s 40 newspapers newspapers and bringing in 1,000 paying customers. → Read More
Online store GetJar has consolidated its position as the biggest marketplace for free apps by reaching its two billionth download. The company, which makes its money through advertising, was one of the earliest players in the app market. Admittedly it still trails paid-for offerings such as the Apple App store, the market leader, which as recently as May had a reported 59% of the app market worldwide.
GetJar, which along with Handango pretty much established the app store concept before every passer-by knew what an app actually was, believes its continuing viability is down to its open policy and commitment to the free model. Unlike the Apple, BlackBerry and Android equivalent marketplaces, it allows developers to upload their apps for any platform they wish. Android, Blackberry, Java, Symbian and Mobile Web customers will all find something that will work on their phone, with 150,000 apps available supporting (the company believes) 2,500 devices. → Read More
With HD video recording, great image quality, and a solid selection of lenses, the Nikon D5100 and Canon T3i are on the top of a lot of wish lists out there. For people already in the Canon or Nikon camp (full disclosure: I’m a Canon man), the choice is obvious if an upgrade is in their future, but for the less dogmatic and new recruits to the DSLR crowd, it’s not nearly as clear-cut. $800 buys you a lot of camera either way.
Pixel peepers will want to check out the reliable and exhaustive reviews at DP Review (here and here) and other photography-centric sites where systematic checks on image quality are conducted, but I wanted to just put these two worthy devices head to head and see not just how they compare technically but in everyday use. → Read More