Stealth Social Mobile Startup Raises $600K From Google Ventures, SV Angel And Others

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Mobile Has The Opportunity To Re-Think The Ad, a stealth startup playing in the social and mobile spaces, has just raised $600,000 in seed funding from a list of all star investors including Google Ventures, True Ventures, SV Angel, Betaworks, Don Dodge, Patrick Gannon, Michael Parekh, Steve McArthur, and Four Horsemen LLC. was founded by Keith Teare, a serial entrepreneur and a co-founder of TechCrunch. Teare previously co-founded RealNames Corporation, and The EasyNet Group.

Teare tells us that, which was born from his incubator Archimedes Ventures, is focused on the post-PC social network. He declined to give us specifics but he says that will change the way we think about mobile and social networks. From’s site, There is a growing need for social networks that reflect the fundamental nature of human relationships: known identities, mutual trust, controlled levels of intimacy, and boundaries of shared information.

When asked if has any co-founders, Teare responded ‘it’s just me.’ Teare says that will launch later this year.

Disclosure: Michael Arrington is a shareholder in