Springboard is a UK-based accelerator programme for startups. Today is their investor day, which we’re covering. 10 teams are pitching to investors, mentors and colleagues in Cambridge. The first is Adwings.
SpringBoard Startups: Adwings bills itself as a one stop advertising destination that lets advertisers plan, book and track advertising across various media channels, from print to digital media, from mobile to outdoor, and even video (TV to YouTube).
The startup is building a platform for campaign planning, cross media booking, creative and campaign tracking statistics. Quite a tall order, and unfortunately it’s not the only player looking to do similar things. But, the Lithuanian team has had success in their home country, aggregating media from 95% of the country’s 40 newspapers newspapers and bringing in 1,000 paying customers.
At least two of the four co-founders, Arturas Starovoitovas Egidijus Jarasunas, are ex media people. Is that enough to win their coveted Seed round? We’ll see.