Adwings aims to aggregate all ad media ad campaigns [Springboard]

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Friday, July 29th, 2011

Springboard is a UK-based accelerator programme for startups. Today is their investor day, which we’re covering. 10 teams are pitching to investors, mentors and colleagues in Cambridge. The first is Adwings.

SpringBoard Startups: Adwings bills itself as a one stop advertising destination that lets advertisers plan, book and track advertising across various media channels, from print to digital media, from mobile to outdoor, and even video (TV to YouTube).

The startup is building a platform for campaign planning, cross media booking, creative and campaign tracking statistics. Quite a tall order, and unfortunately it’s not the only player looking to do similar things. But, the Lithuanian team has had success in their home country, aggregating media from 95% of the country’s 40 newspapers newspapers and bringing in 1,000 paying customers.

At least two of the four co-founders, Arturas Starovoitovas Egidijus Jarasunas, are ex media people. Is that enough to win their coveted Seed round? We’ll see.