After CBS, Amazon Lands Movie Streaming Deal With NBCUniversal

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, July 28th, 2011
Amazon

Following the e-commerce giant’s recent deal with CBS, Amazon has just announced its licensing agreement with NBCUniversal to allow U.S. Amazon Prime customers to stream movies from Universal Pictures’ library of content. Financial terms of the non-exclusive deal were not disclosed.

Amazon Prime customers can now watch a number of older Universal titles (no recent released yet) from its library at no additional cost to their membership. In February, Amazon officially launched the instant streaming service for movies and TV shows for Prime subscribers. Amazon says the deal will bring the total number of Prime instant videos to more than 9,000 movies and TV shows (as opposed to 8,000 previously).

Universal titles available to Prime customers will include movies such as “Eternal Sunshine of the Spotless Mind,” “Elizabeth,” and “Gosford Park.” For the kids, there’s “Babe,” “Flipper,” and “Jetsons – The Movie,” as well as “Fear and Loathing in Las Vegas,” “Notting Hill,” “Being John Malkovich”, “Fletch,” and “Billy Elliott.”

Amazon has been racking up the Netflix-like formal media partnerships in content streaming. Competitor Netflix has dominated the space because of these licensing deals for massive amounts of content. In fact, Netflix has a similar deal in place with NBCUniversal.

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