AHAlife, an e-commerce site for hard-to-find and exclusive luxury lifestyle products, has raised $6 million in funding led by DCM with FirstMark Capital participating in the round. This brings AHAlife’s total funding to $9 million.
As we wrote in our review of the site, AHAlife introduces one new product a day in editorial format through its email list, tells the story about how the product was made, who made it, and where it came from while allowing you to also purchase the product. Products span fashion, food, beauty, travel, accessories, home décor, tech, and travel experiences.
Products range from a handmade Crocodile iPad cover to stylish energy saving lightbulbs. What makes the site compelling is the blend of content, commerce, and curation in AHAlife’s platform. Celebrity curators on the site include Tim Gunn, Wendi Murdoch, Donna Karan Daniel Boulud, Bobbi Brown, Petra Nemcova, Foodspotting’s Soraya Darabi, Cynthia Rowley, and Tina Brown.
Since the company launched its site in September 2010, AHAlife has grown its subscriber base by almost 10 times. The new capital will be used to curate more merchandise, build out the technology and content, and for subscriber acquisition.