Groupon Pays At Least $10.2 Million For Zappedy

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Tuesday, July 26th, 2011
Screen shot 2011-07-26 at 2.24.24 PM

Groupon has just filed a Form D for a $10,288,416 offering of equity in connection with its acquisition of Chilean startup Zappedy. However we don’t know if there was cash involved in addition to equity in the Zappedy acquisition so it’s not clear what the final price of the transaction was — according to the form it looks like it was at least $10.2 million if it was an all stock deal.

Groupon board members Peter Barris, Kevin Efrusy, Mellody Hobson, Brad Keywell, Eric Lefkofsky, Ted Leonsis, Howard Schultz and Groupon CEO Andrew Mason were also listed on the form.

Zappedy offered a platform for online and offline merchant CRM and spending tracking before it was scooped up by the daily deals giant earlier in the month.

Company: Zappedy
Website: zappedy.com
Launch Date: 2010

Until being acquired by Groupon in July 2011, Zappedy provided services to enable local businesses to market themselves online as well as reach their customers and track their offline purchases.

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Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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