IDG Ventures India has invested $3 million in Vserv, which operates a mobile in-app advertising network in India. The company has developed an “App Ad-Wrapper” solution for J2ME Apps and is now extending this solution to Android apps.
It essentially offers mobile app developers a solution to potentially increase ad earnings with in-app and WAP advertising campaigns.
Vserv says it focused squarely on emerging markets, and that it has delivered ads in over 200 countries to date.
Vserv.mobi is a leading Global Mobile Ad Network for app developers, publishers, advertisers and telecom providers with a strong presence in emerging markets. Vserv’s pioneering technology AppWrapper powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper is the World’s Simplest App Monetization - it enables premium advertising & innovative pricing models on any app, without coding, in just one click. Vserv’s other game changing platform, AudiencePro, combines the scale of the Vserv.mobi global Mobile Ad Network with...
“Formed in September 2006, IDG Ventures India manages a US$150 Million venture capital fund focused on helping entrepreneurs grow innovative companies on a global basis.” Source (idgvindia.com)