Spotify partners with Klout to get the word out

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Thursday, July 14th, 2011

There’s not much detail on this, but it appears Spotify is partnering with Klout, the social rankings startup, on pushing out its service to the US, which starts today. Spotify is going to have to do a hell of a lot of marketing over the next few months. Partnering with Klout is hardly a mainstream move, IMHO, however, via Klout Spotify has a shot at getting the influencers on board who might make it go viral.