Mobile ads in North America are reaching an inflection point. In the second quarter of 2011, 78 percent of total mobile ad impressions on ad network InMobi were on smartphones (as opposed to older feature phones), up from 67 percent in the first quarter, according to a new report it is putting out. “We expect 90% of ads by end of Q4 on a smart platform,” says VP of global research and marketing James Lamberti. And half of those ads will be inside apps.
Total mobile ad impressions in the U.S. grew 40 percent, driven by the 65 percent growth in smartphone ads. Globally, the percentage of smartphone ads was much smaller, only 38 percent, up from 32 percent in the first quarter.
InMobi, which served 18.7 billion mobile ads in North America in the second quarter, also reports on the breakdown by OS. Android leads with 33.2 percent, but it lost share to iOS which grew to 29.3 percent (RIM has 13.9 percent, also down). In January, Android had 37 percent share and iOS had 23 percent.
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With...
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
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