Google AdSense co-founder Eytan Elbaz is announcing a round of funding from a group of all-star investors for his stealthy startup Scopely. Investors in the round (the amount of which was not disclosed) include Lerer Ventures, Greycroft Partners, Howard Lindzon, Terri Semel’s Windsor Media, David Cohen, Dave Tisch, Gil Elbaz, and Evan Rifkin.
For background, Elbaz co-founded Applied Semantics, which he sold to Google for $100 million in 2003. Applied Semantics ended up becoming Google AdSense, and Eytan stayed on as Head of Domain Channel for Google. He left Google in 2007 to pursue other projects.
Eytan declined to reveal exact details on what Scopely will focus on, but said that the startup will disrupt the social space that is “ripe for innovation.” He says that social networks have grown up quickly and Scopely’s product, which is being programmed in Node.js, will play in this arena. He adds that online advertising will play a part in Scopely as well.
The angel investment will be used for product development and expanding the engineering team. Currently, the Scopely team includes 12 senior engineers and product managers from companies including Playdom, MindJolt, Warner Brothers, and Saatchi and Saatchi. The startup is even offering some lucrative referral incentives in case you are interested.
Scopely is a next generation consumer mobile entertainment network that works with the top independent studios to co-develop multi-player games that leverage its network for technology, distribution and monetization – leveling the playing field for mobile games and allowing the smallest mobile developer to compete with global gaming giants. Games in the Scopely network launched so far have drawn millions of users, with organic growth and high engagement levels. Scopely is based in Los Angeles, California.