For the past few years, Kontagent, an fbFund winner and social analytics platform, has offered user analytics for developers of Facebook apps and games. Today, the company is moving beyond the social network to web and mobile apps that have not been built off the Facebook platform.
As we’ve written in the past, Kontagent’s real-time platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.
Called kSuite, Kontagent’s data analysis platform can now identify usage patterns on social and mobile apps in real time. The platform measures data by event and custom inputs, and examines how virality of an application or website.
Kontagent has been able to scale its analytics platform on Facebook, so it should be interesting to see how the startup performs outside of the social network. Kontagent tracks over 100 million monthly active users and over 15 billion messages per month on Facebook. Its monthly active user base has increased by over 300% in the past 12 months and counts a number of well known game developers as clients, including EA, Sony, Ubisoft, Take2, THQ, Konami, Perfect World, Gaia and Tencent.