Adzerk is in the midst of closing a $650,000 seed round from a mix of institutional and angel investors to build a “next generation” ad serving platform that includes features like real-time reporting, ultra-fast ad serving and network building support.
The company is raising seed capital from Great Oaks Venture Capital, Robert Senoff, Invite Media co-founders Nat Turner and Zach Weinberg, former Accipiter CEO and GM at Microsoft Brian Handly, Halogen Networks’ Peter Horan and Neil Patel.
Adzerk already counts Stack Overflow, StatSheet and a number of ad networks as its customers.
The startup grew from two niche ad networks – The Lounge and Ruby Row – which were run by James Avery, founder of Adzerk and also the co-founder of TekPub, a site devoted to helping developers learn from high-quality screencasts.
The additional capital will be used to enhance the platform to provide publishers and ad networks with more flexibility and control over their ad serving.